By Stephen C. Schultz The clouds were wispy and white…threadlike with the texture of a painter’s stroke. There was an almost imperceptible dull roar in the background of birds chirping and rustling leaves. When walking through the underbrush of the Western Oregon temperate rain forest, you become dependent upon your sense of hearing and pay close attention to every sound. The gold spotted Thomas Lure at the end of my pole six feet in front of me was bouncing up and down, spinning around and generally getting as tangled as physically possible. The barbed hooks on the lure managed to pierce every fern along the ground and grab every swooping cedar limb above my head. For a nine year old, taking ten minutes to go ten steps seemed like an eternity. Having to focus on each step directly in front of me as well as the end of the pole six feet out was a skill only those champions of “Wack-A-Mole” could appreciate…and I was not a champion! The goal of this adventure was a riv
By Stephen C. Schultz With the holidays just around the corner, Thanksgiving and Christmas decorations are finding their way into stores and on-line sites ready for the joyful holiday shopper! There is no shortage of creative commercial content/advertising being generated in the form of printed material, on-line company websites, landing pages and the ever present social media sites. Content is being created in the form of reviews, third party endorsements and advertising on podcasts. And, that historical medium called "TV" has morphed its formats over the years from film to video to digital recording, editing and playback. Streaming "Live" commercial as well as personal video and audio content is also very common in todays world. Having been raised in the Pacific Northwest, I was very familiar with the term "Evergreen" due to the lush trees and foliage that grow in the temperate rain forest of western Oregon. In the world of blogging and social media, e