By Stephen C. Schultz For an organization that specializes in primitive living, the new age of technology is somewhat elusive. The idea of a digital newsletter and a blog are daunting tasks, but necessary. There are a few of us that got together to discuss what we wanted to accomplish through this new medium RedCliff was embarking on. There was a lot of discussion about the “Marketing” benefits of newsletters and sending them out to everyone. There were discussions around collecting email addresses and managing email lists from the general public. We talked about different strategies to use the newsletter and blog as a way to generate new contacts and also as a way to increase the number of students we enroll in the program. However, true to form for RedCliff, the discussion soon turned back to the students and families we have served over the years. We came to the conclusion that we did not want this newsletter and blog to serve the purpose of “Marketing”...
Parenting Help and Family Wellness. A fun and trusted place to explore!