By Stephen C. Schultz My 16-year-old daughter has a natural talent and skill for volleyball. She is a great athlete, period. But she has a passion and drive for the sport that go beyond her years. She aspires to play in college and has demonstrated the maturity, motivation, and focus needed to get there. I recently attended a parent meeting sponsored by the school district about the college recruiting process—how to navigate not only the rules but also the politics. It was eye-opening, to say the least. The presenter explained that college coaches rely heavily on “reliable third-party endorsements” to determine whether they should even consider an athlete. When athletic scholarships are awarded, the coach is essentially "purchasing" that athlete. The estimated cost of a single full-ride athletic scholarship is somewhere in the neighborhood of $100,000. Many parents and athletes mistakenly believe that a scholarship is simply an incentive to attend a particular school. In r...
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