By Stephen C. Schultz With the holidays just around the corner, Thanksgiving and Christmas decorations are finding their way into stores and on-line sites ready for the joyful holiday shopper! There is no shortage of creative commercial content/advertising being generated in the form of printed material, on-line company websites, landing pages and the ever present social media sites. Content is being created in the form of reviews, third party endorsements and advertising on podcasts. And, that historical medium called "TV" has morphed its formats over the years from film to video to digital recording, editing and playback. Streaming "Live" commercial as well as personal video and audio content is also very common in todays world. Having been raised in the Pacific Northwest, I was very familiar with the term "Evergreen" due to the lush trees and foliage that grow in the temperate rain forest of western Oregon. In the world of blogging and social media, e
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