Skip to main content

Content is King and other Family Blog Lingo - Part 2

By Stephen C. Schultz 


With the holidays just around the corner, Thanksgiving and Christmas decorations are finding their way into stores and on-line sites ready for the joyful holiday shopper! There is no shortage of creative commercial content/advertising being generated in the form of printed material, on-line company websites, landing pages and the ever present social media sites. Content is being created in the form of reviews, third party endorsements and advertising on podcasts. And, that historical medium called "TV" has morphed its formats over the years from film to video to digital recording, editing and playback. Streaming "Live" commercial as well as personal video and audio content is also very common in todays world. 

Having been raised in the Pacific Northwest, I was very familiar with the term "Evergreen" due to the lush trees and foliage that grow in the temperate rain forest of western Oregon. In the world of blogging and social media, evergreen content is that content that is not associated with an expiration date. Evergreen content is reliably applicable and never outdated. 

Most who read this blog article will appreciate the sentiment of me keeping this description brief. Below I have posted links to the original article I wrote on evergreen content as well as some fun and enlightening articles from years past that are, by definition, evergreen content. Enjoy!!





Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

The Young Boy and the Rattlesnake

By Stephen C. Schultz (Editors note: This is a story used in a Wilderness Treatment Program for Young Adults . Many come to this program having struggled with substance abuse and interacting with unsavory friends.)   Many years ago there was a young Native American who lived in the very land you are residing in. He decided to seek wisdom by journeying to the top of Indian Peak. As he approached the base of the mountain he came across a rattlesnake that slithered beside him. The snake coiled as if to strike and the young boy moved back quickly in fear of being struck by the snake’s deadly venom. At that instant the snake spoke to the boy saying, “Don’t be afraid of me, I mean you no harm. I come to you to ask a favor. I see that you are about to traverse to the top of Indian Peak and was hoping that you may be willing to place me in your satchel so that I don’t have to make the long journey alone.” The young boy surprised by the snake’s request quickly re...
3 comments
Read more

Video Games, Anxiety and ADHD - Free Family Resources

 By Stephen C. Schultz Video Games, Anxiety and ADHD - Is there a common theme? Aloft Transitions Home for Young Adults This is simply a complimentary resource guide for parents of teens and young adults who struggle with ADHD, Anxiety and Gaming. ADHD:   • Russell Barkley,  Taking Charge of ADHD • Hallowell & Ratey,  Delivered from Distraction • Harvey Parker,  The ADD Hyperactivity Workbook for Parents, Teachers, & Kids • Bradley & Giedd,  Yes, Your Teen Is Crazy!: Loving Your Kid Without Losing Your  Mind  • Gurian, Michael,  The Minds of Boys Saving Our Sons from Falling Behind in School and  Life, 2005. • Hanna, Mohab,  Making the Connection: A Parents’ Guide to Medication in AD/HD • www.CHADD.org  (Children and Adults with Attention-Deficit/Hyperactivity Disorder) • www.help4adhd.org • www.aap.org (American Academy of Pediatrics) • www.aacap.org (American Academy of Child and Adolescent Psychiatry) Young Adu...
15 comments
Read more

Oxbow Academy – Unintended Consequences

By Stephen C. Schultz (Editors Note: This post started as an email I sent to a couple of Educational Consultants . It was the culmination of several conversations. I think there is some genuinely good information here that the general public, clinicians and allied health professionals could benefit from.) As helping professionals, we often find ourselves in teaching opportunities. We consult with clients, students, families and even others in our profession. The phrase, “Strength in the Struggle” is prominent at Discovery Ranch (A sister treatment program to Oxbow Academy ). Clinton Dorny, the Executive Director, mentioned to me the other day that they often tell parents, “If your child isn't struggling here at Discovery Ranch, then we're not doing our job.” Much of what we do as treatment programs and the value you provide as a therapist, counselor, coach and educational consultant is to assist families in managing “Unintended Consequences”. There is...
2 comments
Read more